Given the large spends on R&D to develop new products, it is especially crucial to understand which combination of product/service features meet consumer needs effectively.

Experts at DataPrompt help you make decisions related to the ideal product/service features using state of the art Conjoint methodologies e.g., Menu Based Conjoint, Max-Diff scaling etc.

Pricing Research: Conjoint Analysis

Price Sensitivity Meter

Successful pricing decisions require a thorough understanding of the willingness of customers to pay, keeping the competitive context in mind.  At DataPrompt, we use advanced price modelling techniques ranging from Classic Conjoint and Discrete Choice Modeling to the most recent methods, such as Adaptive Conjoint Analysis (ACA), and hybrid Regression models to help answer your pricing research questions. 

DataPrompt also applies the Van Westendorp model to optimize the pricing for products / services / features.