Dr. Chuck Chakrapani MA, MSc., PhD, CMRP, CIM, FSS is a recognized expert in Marketing Research and Statistics. Dr. Chakrapani has designed and executed strategic plans that drive revenue and growth using innovative marketing and customer analytics approaches. As Chief Knowledge Officer and methodologist of the Advanced Analytics Group (AAG), Chuck provides out-of-the-box solutions for our clients in the insurance, banking, healthcare, and technology verticals. His work provides our clients with actionable marketing insights and options for data-driven decision-making. He gives superior guidance to clients about issues such as predictive modeling, advanced multivariate analysis, data integration, database marketing, dashboard development and more. His vast experience in consulting and teaching in quantitative methods enables Chuck and his team to provide unique solutions to business problems. Results have been utilized to bolster bottom line, reduce churn, improve retention, augment customer acquisition, improve customer/user satisfaction and loyalty, and provide insight into virtually all areas of marketing. He has held top academic appointments at the London Business School in England, McMaster University, University of Guelph, and University of Liverpool.